What SMEG says:
“SMEG was founded by Vittorio Bertazzoni from Guastalla, a town near Reggio Emilia in northern Italy, and is today one of the world’s leading home appliance manufacturers….The very first Bertazzoni cookers were put on show at the World Expo held in Milan in 1906….
Today, the acronym of Smeg (Smalterie Metallurgiche Emiliane Guastalla) continues to serve as a memory of the initial activity carried out by the company.In an era of radical change in social structures, families, lifestyles and living patterns, Smeg were inspired to develop products designed to meet new technological demands and revolutionise home living. Domestic appliances quickly became seen as status symbols to be proud of, permantently changing lifestyle habits and making housework easier and less time consuming.”
What we say:
When it comes to design Smeg certainly thinks outside the box. As a company it brings a splash of colour to an otherwise fairly boring stainless steel and white market.
Smeg UK Ltd
The Magna Building